About MBA in Sales And Marketing

A Master of Business Administration (MBA) in Sales and Marketing Management is a specialized business degree program that focuses on developing skills and knowledge related to sales and marketing functions within an organization. This Two Year degree program is designed to provide students with a comprehensive understanding of sales and marketing strategies, consumer behaviour, market research, branding, advertising, and other key aspects of managing sales and marketing operations.

Dy Patil University Sales and Marketing MBA program primarily focuses on developing expertise in sales and marketing management. It equips students with the necessary knowledge and skills to analyze market trends, devise effective marketing strategies, manage sales teams, and develop strong customer relationships. The curriculum typically covers a wide range of subjects such as marketing management, consumer behaviour, sales management, market research, advertising and promotion, branding, digital marketing, strategic management, and leadership. This degree, delivered 100% online, will teach you how to oversee a successful sales strategy, focused on maintaining positive relationships with customers. It covers theories that are central to sales and marketing management and asks you to apply them to real-life organisations so you can see how they work in practice. The knowledge and skills you acquire in this program will enable you to create and evaluate detailed sales strategies, using various data collection methods.

The Online MBA program aims to enhance various skills required for successful sales and marketing professionals, including strategic thinking, analytical abilities, communication skills, negotiation skills, team management, and leadership skills. And as a career opportunity, all the graduates of an MBA in Sales and Marketing Management can pursue various career paths in industries such as consumer goods, retail, pharmaceuticals, technology, advertising, market research, and consulting. Job roles may include sales manager, marketing manager, brand manager, product manager, market research analyst, business development manager, or digital marketing specialist. Dy Patil University Master of Business Administration degree in sales and marketing gives you the opportunity to compound the sales and marketing skills you’ve learned in the field.

Program Outcomes

Your MBA in Sales and marketing will give you the skills you need to successfully build, develop, and manage customer relationships. In this program, you’ll


Learn how to identify and positively resolve challenges and problems


Gain a deep understanding of customer needs


Learn how to communicate with clients, partners, and sales stakeholders


Perform client and market research and apply the data to sales proposals and strategies


The post-graduate degree program, MBA in Sales And Marketing (SM) is spread across 2 years. The detailed program structure is as follows

Subject Subject Code Credits
Organizational Behaviour MBA-ON1-OB 3
Principle of Accounting MBA-ON1-POA 3
Managerial Economics MBA-ON1-ME 3
Principles of Management MBA-ON1-POM 3
Quantitative Techniques MBA-ON1-QT 3
Elective Any One
Global Business Environment MBA-ON1-GBE 2
Business Law & corporate Governance MBA-ON1-BLCG 2
Business communication MBA-ON1-BC 2
Subject Subject Code Credits
Human Resource Management - I MBA-ON2-HRM 3
Strategic Management MBA-ON2-STM 3
Financial Management - I MBA-ON2-FM 3
Principles of Marketing - I MBA-ON2-PM 3
Production & Operation Management MBA-ON2-OM 3
Elective Any One
Supply Chain Management MBA-ON2-SCM 2
Management Information System MBA-ON2-MIS 2
Sales Management MBA-ON2-SM 2
Subject Subject Code Credits
International Business MBA-ON3-IB 3
Research Methodology MBA-ON3-RM 3
Project Management MBA-ON3-PM 3
Entrepreneurship Essentials MBA-ON3-EE 3
Cost & Management Accounting MBA-ON3-CMA 3
Project Work - Part 1 - (Credits in Sem 4)
Operation Research MBA-ON3-OR-X 2
Subject Subject Code Credits
Services Marketing MBA-ON4-SM-SM 3
Advertising & Sales Promotion MBA-ON4-SM-ASP 3
Consumer Behaviour MBA-ON4-SM-CB 3
Strategic Brand Management MBA-ON4-SM-SBM 3
Sales And Distribution Management MBA-ON4-SM-SDM 3
Retail management (option of edx-Retail Fundamentals - Dartmouth X) MBA-ON4-SM-RM 3
Project Work - Part 2 Final Submission MBA-ON4-EV-PW 3

Duration: 2 years

  • Master of Business Administration is a 2-year MBA Online program with a core in Sales and Marketing, the minimum eligibility for which is graduation in any stream from a recognized university with minimum qualifying marks. The program is spread over 4 semesters.
  • The MBA in Sales & Marketing program provides vast learning which helps students to become better future Sales & Marketing managers and ace in this field. Some of the things that you learn in this program are: Market Research and Analysis, Selling, Pricing, Advertising, Product Designing, Presentation, Communication.


For Indian students:

The University welcomes applications from all the aspirants who have completed following criteria :

  1. 40 %+ in 10th  from Recognized Board / SSC is Mandatory  (As per the existing policy of University)
  2. Either 40 %+ in 12th / HSC / Recognized Board  OR Overall 50 %+ in 3 Years of Polytechnic Diploma from recognized Board
  3. Overall 40 %+ in Bachelors Degree from Recognized University (For 10 + 2 + Regular Graduation)
  4. If Student applying for MBA ; wherein student has taken Lateral Entry route for completing Graduation like (10+3+Graduation) ; in such cases Overall 50 %+ in Graduation and Overall 50% in Polytechnic Diploma, both are required
  • 10th (SSC) Statement of Marks
  • 12th (HSC) Statement of Marks
  • Degree Certificate & Last Year / Semester Statement of Marks
  • Photo ID Proof (PAN card / Passport / Driving License / Election Card )
  • Aadhaar Card
  • Passport Size Photograph (not more than 3 months old)
  • Self Declaration on Rs. 100 stamp paper
For International Students:

Program Fee

Full Fee Payment
Particulars Indian Student International Student
Admission Processing Fee 1,500/- 3,000/-
Full Fee to be paid 1,70,000/- 3,50,000/-

Payment on a yearly basis ( 2 instalments )
Admission Processing Fee 1,500/- 3,000/-
Program duration (years) 2 2
Program fee per year 85,000/- 1,75,000/-

Payment on a semester basis ( 4 instalments )
Admission Processing Fee 1,500/- 3,000/-
Program semesters 4 4
Program fee per semester 42,500/- 87,500/-
Finance Based EMI Option
Program MBA
Student Down Payment 14,578
EMI Tenure 15
Student EMI 10,767/-
Student Applicable Fee 1,76,083/-

*Note : Inclusive of Exam Fees for First Attempt; Re-appear Exam Fees Rs. 300/Subject

  • The Facility for EMI based Finance Option is offered by Non Banking Finance Company (NBFC)
  •  By Applying to above Finance led EMI based Fees Plan, the students undertakes that he / she is applying for a Loan from the Non-Banking Finance Company
  • The Loan is subject to Finance based Eligibility Criteria of the NBFC Partner of the University
  •  University has no role to play in the finance option as this is only a facility for students extended by the University
  •  By selecting Loan Facility Student Undertakes to abide by all the norms of NBFC towards the Loan Facility extended
  •  Admission is subject to eligibility norms of the university

Benefits & Advantages

Boost your earning and career potential.

Convenience and flexibility for taking No disruption to your professional life programs and examinations.

Opportunity for educational advancement on your own schedule and at your own pace.

Apply the theoretical knowledge from your program.

Advance education and career Tailor your education around goals without disruption to 0 your life and apply your personal life theoretically.

Tailor your education around your life and apply theoretical knowledge in your profession.

Continuous monitoring and mentoring by faculties. Peer interaction brings a diverse range of skills and professions.

Live classroom and webinar session through university virtual learning environment.

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