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About MBA in Digital Marketing

Digital Marketing is a dynamic and rapidly evolving field, gaining heightened significance with increased digitalization. The surge in demand for skilled professionals in this industry necessitates individuals with a comprehensive skill set and adaptability to navigate the evolving landscape.

Courses within the Digital Marketing program at D Y Patil University are designed to equip professionals with the knowledge and skills needed to thrive in a digitally-driven business environment. Whether you are currently in the marketing field or seeking a career shift, this program is tailored to enhance your expertise in online advertising, social media marketing, SEO, and analytics.

The program is specifically crafted for current and aspiring marketing professionals, providing an opportunity to delve into the intricacies of digital marketing strategies. It empowers participants to understand consumer behavior, create effective campaigns, and leverage digital platforms for business growth.

Drawing from your current and past experiences, the program encourages the application of theoretical concepts to real-world scenarios. It aims to sharpen critical thinking, problem-solving abilities, and adaptability to effectively navigate the complexities of the digital marketing landscape.

Program Outcomes

Demonstrate proficiency in crafting and executing comprehensive digital marketing strategies..

Curriculum

The post-graduate degree program, MBA in Digital Marketing is spread across 2 years. The detailed program structure is as follows

Subject Subject Code Credits
Organizational Behaviour MBA-ON1-OB 3
Principle of Accounting MBA-ON1-POA 3
Managerial Economics MBA-ON1-ME 3
Principles of Management MBA-ON1-POM 3
Quantitative Techniques MBA-ON1-QT 3
COMPULSORY CREDITS 15
Elective Any One
Global Business Environment MBA-ON1-GBE 2
Business Law & corporate Governance MBA-ON1-BLCG 2
Business communication MBA-ON1-BC 2
TOTAL CREDITS 17
Subject Subject Code Credits
Human Resource Management - I MBA-ON2-HRM 3
Strategic Management MBA-ON2-STM 3
Financial Management - I MBA-ON2-FM 3
Principles of Marketing - I MBA-ON2-PM 3
Production & Operation Management MBA-ON2-OM 3
Supply Chain Management MBA-ON2-SCM 2
COMPULSORY CREDITS 15
Elective Any One
Management Information System MBA-ON2-MIS 2
Sales Management MBA-ON2-SM 2
TOTAL CREDITS 17
Subject Subject Code Credits
International Business MBA-ON3-IB 3
Research Methodology MBA-ON3-RM 3
Project Management MBA-ON3-PM 3
Entrepreneurship Essentials MBA-ON3-EE 3
Cost & Management Accounting MBA-ON3-CMA 3
Project Work - Part 1 - (Credits in Sem 4)
COMPULSORY CREDITS 15
Operation Research MBA-ON3-OR-X 2
TOTAL CREDITS 17
Subject Subject Code Credits
Digital Marketing Fundamentals 3
Inbound Marketing: Content & Search Marketing 3
Outbound Marketing: Digital Advertisements & Social Media Marketing 3
Web and Social Media Analytics 3
Growth Marketing 3
Digital Product Management 3
Project Work - Part 2 Final Submission MBA-ON4-EV-PW 3
TOTAL CREDITS 21

Duration: 2 years

  • Master of Business Administration is a 2-year MBA Online program with a core in Sales and Marketing, the minimum eligibility for which is graduation in any stream from a recognized university with minimum qualifying marks. The program is spread over 4 semesters.
  • The MBA in Sales & Marketing program provides vast learning which helps students to become better future Sales & Marketing managers and ace in this field. Some of the things that you learn in this program are: Market Research and Analysis, Selling, Pricing, Advertising, Product Designing, Presentation, Communication.

Eligibility

For Indian students:

The University welcomes applications from all the aspirants who have completed following criteria :

  1. 40 %+ in 10th  from Recognized Board / SSC is Mandatory  (As per the existing policy of University)
  2. Either 40 %+ in 12th / HSC / Recognized Board  OR Overall 50 %+ in 3 Years of Polytechnic Diploma from recognized Board
  3. Overall 40 %+ in Bachelors Degree from Recognized University (For 10 + 2 + Regular Graduation)
  4. If Student applying for MBA ; wherein student has taken Lateral Entry route for completing Graduation like (10+3+Graduation) ; in such cases Overall 50 %+ in Graduation and Overall 50% in Polytechnic Diploma, both are required
  • 10th (SSC) Statement of Marks
  • 12th (HSC) Statement of Marks
  • Degree Certificate & Last Year / Semester Statement of Marks
  • Photo ID Proof (PAN card / Passport / Driving License / Election Card )
  • Aadhaar Card
  • Passport Size Photograph (not more than 3 months old)
  • Self Declaration on Rs. 100 stamp paper
Know More
For International Students:

Program Fee

Full Fee Payment
Particulars Indian Student International Student
Admission Processing Fee 1,500/- 3,000/-
Full Fee to be paid 1,70,000/- 3,50,000/-
Payment on a yearly basis ( 2 instalments )
Admission Processing Fee 1,500/- 3,000/-
Program duration (years) 2 2
Program fee per year 85,000/- 1,78,600/-
Payment on a semester basis ( 4 instalments )
Admission Processing Fee 1,500/- 3,000/-
Program semesters 4 4
Program fee per semester 42,500/- 89,300/-
"No Cost EMI Application Form needs to be filled by students along with the Admission Process."
Finance Based EMI Option
Program MBA
Student Down Payment 14,578
EMI Tenure 15
Student EMI 10,767/-
Student Applicable Fee 1,76,083/-

*Note : Inclusive of Exam Fees for First Attempt; Re-appear Exam Fees Rs. 300/Subject

  • The Facility for EMI based Finance Option is offered by Non Banking Finance Company (NBFC)
  •  By Applying to above Finance led EMI based Fees Plan, the students undertakes that he / she is applying for a Loan from the Non-Banking Finance Company
  • The Loan is subject to Finance based Eligibility Criteria of the NBFC Partner of the University
  •  University has no role to play in the finance option as this is only a facility for students extended by the University
  •  By selecting Loan Facility Student Undertakes to abide by all the norms of NBFC towards the Loan Facility extended
  •  Admission is subject to eligibility norms of the university

Benefits & Advantages

Boost your earning and career potential.

Convenience and flexibility for taking No disruption to your professional life programs and examinations.

Opportunity for educational advancement on your own schedule and at your own pace.

Apply the theoretical knowledge from your program.

Advance education and career Tailor your education around goals without disruption to 0 your life and apply your personal life theoretically.

Tailor your education around your life and apply theoretical knowledge in your profession.

Continuous monitoring and mentoring by faculties. Peer interaction brings a diverse range of skills and professions.

Live classroom and webinar session through university virtual learning environment.

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