About BBA in Retail Operations

An online Bachelor of Business Administration (BBA) program in Retail Operations Management focuses on the knowledge and skills needed to effectively manage retail operations and drive retail business success. Dy Patil BBA program in Retail Operations Management is designed to provide students with a comprehensive understanding of the retail industry and the management principles and practices specific to retail operations. The course covers topics such as retail strategy, store management, merchandise planning and inventory control, retail marketing, customer relationship management, retail analytics, and e-commerce.

This is a specialized retail management course which provides a well-rounded business education and a broader understanding of the organizational and managerial aspects of the retail industry. Dy Patil University offers three years of retail management BBA programs. Through an online BBA program in Retail Operations Management, students can develop a range of skills applicable to the retail industry. These may include store operations management, inventory management, supply chain management, merchandising and assortment planning, retail analytics and data analysis, customer service management, sales and marketing strategies, and omnichannel retailing.

The retail industry is constantly evolving, with trends such as e-commerce, omnichannel retailing, personalized shopping experiences, and sustainability shaping the retail landscape. A comprehensive online BBA program in Retail Operations Management may cover these industry trends and equip students with the knowledge to adapt to changing consumer behaviours and market dynamics. Graduates of online BBA programs in Retail Operations Management can pursue various career paths in the retail industry. They may find employment in retail corporations, department stores, speciality stores, e-commerce companies, luxury brands, and supermarkets, or in roles such as retail store manager, operations manager, merchandise planner, inventory analyst, retail marketing coordinator, or retail buyer.

Program Outcomes

Students will acquire leadership, communication, and decision-making skills. Graduates in the field can work as managers of hotels, catering, food and beverages companies, travel agencies, and franchise chains among many others. Examples of professional positions include purchasing manager, logistics and distribution manager, personnel manager, merchandise planner, store director, or division merchandising manager.


The three-year graduate degree program, BBA in Retail Operations is spread across 3 years and includes 5 subjects in each semester. The detailed program structure is as follows :

Sr No Subject
1 Principles of Management - I
2 Principles of Micro Economics
3 Business Accounting - I
4 Business Communication
5 Computer Fundamentals
Sr No Subject
1 Organizational Behavior
2 Principles of Macro Economics
3 Basic Accounts - II
4 Management Information System
5 International Business
Sr No Subject
1 Human Resource Management
2 Marketing Management
3 Legal Aspects of Business
4 Cost and Management Accounting
5 Conflict Management & Negotiation Skills
Sr No Subject
1 Entrepreneurship Development
2 Leader Skills and Managerial Effectiveness
3 Project Management
4 Small Business Management
5 Digital Marketing & E - Commerce
Sr No Subject
1 Fundamentals Of Retailing
2 Retail & Visual Merchandising Management
3 Retail Logistics Management
4 Customer Relationship Management
5 Retail Supply Chain Management
Sr No Subject
1 Retail Store Operations & Mall Management
2 Product & Service Strategy
3 Retail Branding
4 Rural Retailing
5 Retail Data Analytics

Duration: 3 years


For Indian students:

The University welcomes applications from all the aspirants who have completed following criteria :

  1. 40 %+ in 10th from Recognized Board / SSC is Mandatory (As per the existing policy of University)
  2. Either 40 %+ in 12th /  HSC / Recognized Board OR Overall 50 %+ in 3 Years of Polytechnic Diploma from recognized Board
  • 10th (SSC) Statement of Marks
  • 12th (HSC) Statement of Marks
  • Photo ID Proof (PAN card / Passport / Driving License / Election Card )
  • Aadhaar Card
  • Passport Size Photograph (not more than 3 months old)
  • Self Declaration on Rs. 100 stamp paper
For International Students:

Program Fee

Full Fee Payment
Particulars Indian Student International Student
Admission Processing Fee 1,100/- 2,000/-
Full Fee to be paid 1,11,000/- 2,19,000/-

Payment on a yearly basis ( 3 instalments )
Admission Processing Fee 1,100/- 2,000/-
Program duration (years) 3 3
Program fee per year 37,000/- 73,000/-

Payment on a semester basis ( 6 instalments )
Admission Processing Fee 1,100/- 2,000/-
Program semesters 6 6
Program fee per semester 18,500/- 36,500/-

*Inclusive of Exam Fees for First Attempt; Re-appear Exam Fees Rs. 300/Subject

Finance Based EMI Option
Program BBA
Student Down Payment 9,036
EMI Tenure 15
Student EMI 6,673/-
Student Applicable Fee 1,09,131/-

*Only For Indian Students

  • The Facility for EMI based Finance Option is offered by Non Banking Finance Company (NBFC)
  •  By Applying to above Finance led EMI based Fees Plan, the students undertakes that he / she is applying for a Loan from the Non-Banking Finance Company
  • The Loan is subject to Finance based Eligibility Criteria of the NBFC Partner of the University
  •  University has no role to play in the finance option as this is only a facility for students extended by the University
  •  By selecting Loan Facility Student Undertakes to abide by all the norms of NBFC towards the Loan Facility extended
  •  Admission is subject to eligibility norms of the university

Benefits & Advantages

Excellent Career Opportunities

Convenience and Flexibility

Live Classroom and Webinar Session Through University Virtual Learning Environment.

Study at Your Own Schedule

Apply the Theoretical Knowledge from Your Program

Continuous Monitoring and Mentoring

No Disruption to Your Professional Life

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