About Executive MBA in Marketing Management

An online Executive MBA (EMBA) in Marketing Management program is designed for experienced professionals who want to enhance their skills and knowledge in marketing while continuing to work full-time. It combines the rigour of a traditional MBA program with a focus on marketing strategies, consumer behaviour, branding, and other marketing-related topics. Dy Patil EMBA programs typically have a flexible structure to accommodate working professionals. The online course curriculum of an EMBA in Marketing Management program includes core business courses such as finance, strategy, operations, and leadership, along with specialized marketing courses. The marketing-focused courses may cover areas like market research, digital marketing, brand management, consumer behaviour, and international marketing.

EMBA programs emphasize the practical application of marketing concepts to real-world business challenges. Students often engage in case studies, group projects, and simulations to develop their strategic thinking and problem-solving skills.Admission requirements for EMBA online programs typically include Two years of professional work experience with a Bachelors degree in any discipline from any recognised university. Dy Patil University EMBA program is accredited by DEB and UGC. And course accreditation ensures that the program meets certain quality standards and that your degree will be recognized by employers and other educational institutions. Earning an EMBA in Marketing Management can provide several benefits. It equips you with advanced marketing skills, enhances your strategic thinking abilities, and positions you for leadership roles in marketing or general management.

Earning an Executive MBA (EMBA) in Marketing Management can open up various job opportunities for professionals looking to advance their careers in marketing and related fields like Marketing Director, Brand Manager, Product Manager, Digital Marketing Manager, Market Research Analyst and Sales Manager.


Program Outcomes

  • To provide intensive theoretical and practical knowledge of marketing management

  • To develop understanding the core managerial principles.

  • To hone students critical thinking and analytical skills

  • To develop the analytical and decision-making skills required to meet and perform in a growing business environment

Curriculum

Executive MBA in Marketing Management is spread across 1 years. The detailed program structure is as follows:

Subject Subject Code Credits
Modern Business Organization & Management DBM - 501 4
Global Business Environment & Economics DBM - 502 4
Accounting & Financial Management DBM - 503 4
Human Resource & Organizational Behaviour DBM - 504 4
COMPULSORY CREDITS 16
Subject Subject Code Credits
Business Communication Skills DBM - 509 4
Consumer Behaviour MBA-ON4-SM-CB 3
Fundamentals of Advertising FMM - 684 4
Strategic Marketing Management FMM - 685 4
COMPULSORY CREDITS 16

Duration: 1 years

  • Executive Master of Business Administration is a 1-year Exe.MBA Online program with core in Marketing Management, the minimum eligibility for which is graduation in any stream from a recognized university with minimum qualifying marks. The program is spread over 2 semesters.

Eligibility

For Indian students:

The University welcomes applications from all the aspirants who have completed their Bachelor Degree Examination in any discipline from any recognised university.

  • 10th (SSC) Statement of Marks (40% above)
  • 12th (HSC) Statement of Marks (40% above)
  • Degree Certificate & Last Year / Semester Statement of Marks
  • Photo ID Proof (PAN card / Passport / Driving License / Election Card )
  • Aadhaar Card
  • Passport Size Photograph (not more than 3 months old)
  • Self Declaration on Rs. 100 stamp paper
  • Minimum 2 years of work experience
For International Students:

Program Fee

Full Fee Payment
Particulars Amount
Admission Processing Fee 1,500/-
Full Fee to be paid 1,50,000/-

Payment on Semester basis ( 2 installments )
Particulars 1 Instalment 2 Instalment
Program semesters 1 2
Program fee per semester 1500+75,000/-= 76,500/- 75,000/-

Benefits & Advantages

Boost your earning and career potential.

Convenience and flexibility for taking No disruption to your professional life programs and examinations.

Opportunity for educational advancement on your own schedule and at your own pace.

Apply the theoretical knowledge from your program.

Advance education and career Tailor your education around goals without disruption to 0 your life and apply your personal life theoretically.

Tailor your education around your life and apply theoretical knowledge in your profession.

Continuous monitoring and mentoring by faculties. Peer interaction brings a diverse range of skills and professions.

Live classroom and webinar session through university virtual learning environment.

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