Data-Driven Recruitment Strategies for Modern HR Teams

• A two-year program where you will be taught how businesses promote themselves using various digital means. 

• The best part? You get to do it all from your own comfort zone 

• Explore how organizations target their consumers through their websites, social media, and email. 

• Gain insights into consumer behavior and understand how businesses keep their customers. 

• Gain insights into promotional tactics used by businesses and resolve various problems faced by them. 

• Entry Level (0 to 2 Years) | ₹4 to 8 LPA 
  Build a strong foundation in digital marketing, customer journey mapping, campaign management, and marketing analytics. Learn how customers interact with brands across different channels. 

• Mid Level (3 to 7 Years) | ₹10 to 20 LPA 
  Take ownership of omnichannel campaigns, manage customer engagement strategies, work with marketing automation tools, and use data to improve customer experiences and business performance. 

• Senior Level (8+ Years) | ₹20 to 40+ LPA 
  Lead omnichannel marketing strategies, oversee customer experience initiatives, manage cross functional teams, and drive business growth through data driven decision making and customer centric planning. 

Career Assistance at DY Patil University 

• Resume and Interview Prep: Sessions to enhance resumes and interview skills.  

• Digital Marketing Tools: Access tutorials for analytics tools, SEO, Google Ads, and social media platforms.  

• Industry Insights: Webinars and workshops with marketing professionals for practical exposure.