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Online BBA Syllabus

If you are planning to join an online BBA, the syllabus is the first thing to check. The online BBA syllabus at DY Patil University Online runs for 3 years across 6 semesters. It starts with management, economics, and accounts. In the later semesters, you pick a specialization and go deeper into one area. Here is a quick look at the program:

  • Duration: 3 years, divided into 6 semesters

  • Subjects: 5 subjects in every semester

  • Structure: Core subjects in Semesters 1 to 4, specialization subjects in Semesters 5 and 6

  • Industry module: A short PwC Academy course in Semester 1, with 3 to 4 hours of lectures, a 2-hour live masterclass, and a digital certificate

  • Specializations: 8 choices are available, such as Marketing Management, Human Resources, Logistics and Supply Chain, and Investment Banking

  • Format: Online only, making it easier for you to work while studying

What Are the Semester Wise Subjects of DY Patil University Online BBA?

The DY Patil Online BBA is a three-year program. The first four semesters have online BBA subjects that are the same for all students, such as management, economics, accounting, people, marketing, law, and entrepreneurship. Starting from the fifth semester, you will have different subjects according to your specialization. All subjects in the first four semesters have 3 credits.

Semester 1: Management and Business Basics

The table below lists the Semester 1 subjects, along with their credits. These are common to all online BBA specializations.

Subject

Credits

Principles of Management I

3

Principles of Micro Economics

3

Basic Accounts I

3

Business Communication

3

Computer Fundamentals

3

Total

15

Semester 2: Organizations, Economics, and Accounts

The table below outlines the Semester 2 online BBA subjects, covering how organizations work, the wider economy, accounts, and international business. These are also common to all specializations.

Subject

Credits

Organizational Behavior

3

Principles of Macro Economics

3

Basic Accounts II

3

Management Information System

3

International Business

3

Total

15

Semester 3: People, Marketing and Law

The table below shows the Semester 3 online BBA subjects. This is where you start studying the main business functions like HR and marketing.

Subject

Credits

Human Resource Management

3

Marketing Management

3

Legal Aspects of Business

3

Cost and Management Accounting

3

Conflict Management and Negotiation Skills

3

Total

15

Semester 4: Entrepreneurship, Leadership, and Projects

The table below lists the Semester 4 subjects. These are the last common subjects before you move into your online BBA specialization.

Subject

Credits

Entrepreneurship Development

3

Leadership Skills and Managerial Effectiveness

3

Project Management

3

Small Business Management

3

Digital Marketing and Ecommerce

3

Total

15

Semester 5 and 6: Specialization Subjects

In the final year, all your subjects come from your chosen online BBA specialization. You study 5 subjects in each semester. The subjects for each specialization are listed in the next section for you to understand.

What Are the Specialization Subjects in DY Patil University’s Online BBA?

DY Patil offers eight online BBA specializations: General Management, Marketing Management, Human Resources, Logistics and Supply Chain, Retail Operations, Investment Banking, Hospital Management, and Event Management. Each one has 5 subjects in Semester 5 and in Semester 6. The tables below show the subjects and credits for each track.

General Management

The Online BBA in General Management focuses on core business knowledge that works in any industry, from advertising and banking to labour laws and strategy.

Semester

Subject

Credits

Semester 5

Advertising and Public Relations

3

Semester 5

Financial Institutions and Markets

3

Semester 5

Banking Law and Practice

3

Semester 5

Indian Economy

3

Semester 5

Manpower Management

3

Semester 6

Production and Operation Management

3

Semester 6

Industrial Relations and Labour Laws

3

Semester 6

Office Management

3

Semester 6

Corporate Tax Planning

3

Semester 6

Strategic Management

3

Total

30

Marketing Management

The Online BBA in Marketing Management focuses on consumer behavior, retail, branding, advertising, and marketing across rural, service, and international markets.

Semester

Subject

Credits

Semester 5

Total Quality Management

3

Semester 5

Consumer Behavior

3

Semester 5

Retail Management

3

Semester 5

Rural Marketing

3

Semester 5

Distribution and Salesmanship

3

Semester 6

Customer Management

4

Semester 6

Advertising and Branding

4

Semester 6

International Marketing

5

Semester 6

Services Marketing

4

Semester 6

Visual Merchandising

4

Total

36

Human Resources

The Online BBA in Human Resources focuses on hiring, performance management, HR analytics, labor legislation, and employee development.

Semester

Subject

Credits

Semester 5

HR Analytics

3

Semester 5

Recruitment and Selection

3

Semester 5

Organizational Performance Management

3

Semester 5

Performance Appraisals

3

Semester 5

Industrial Relation and Labor Legislation

3

Semester 6

Corporate Social Responsibility

4

Semester 6

Human Resource Development

4

Semester 6

International Human Resource Management

5

Semester 6

Training and Development, Contemporary Human Resources Practices

4

Semester 6

Project Management

4

Total

36

Logistics and Supply Chain

The Online BBA in Logistics and Supply Chain focuses on material management, procurement, logistics systems, optimization methods, and export and import logistics.

Semester

Subject

Credits

Semester 5

Material Management

3

Semester 5

Managing Business Process Flows I

3

Semester 5

Logistics Systems I

3

Semester 5

Procurement and Supply Operations

3

Semester 5

Optimization Methods in Management Science I

3

Semester 6

Supply Chain Concepts and Planning

5

Semester 6

Managing Business Process Flows II

4

Semester 6

Logistics Systems II

4

Semester 6

Optimization Methods in Management Science II

4

Semester 6

Export and Import Logistics

4

Total

36

Retail Operations

The Online BBA in Retail Operations focuses on store operations, visual merchandising, retail logistics, branding, and retail data.

Semester

Subject

Credits

Semester 5

Fundamentals of Retailing

3

Semester 5

Retail and Visual Merchandising Management

3

Semester 5

Retail Logistics Management

3

Semester 5

Customer Relationship Management

3

Semester 5

Retail Supply Chain Management

3

Semester 6

Retail Store Operations and Mall Management

5

Semester 6

Product and Service Strategy

4

Semester 6

Retail Branding

4

Semester 6

Rural Retailing

4

Semester 6

Retail Data Analytics

4

Total

36

Investment Banking

The Online BBA in Investment Banking focuses on financial markets, security analysis, portfolio management, derivatives, and mergers and acquisitions.

Semester

Subject

Credits

Semester 5

Regulatory Aspects of Financial Systems and Capital Markets

3

Semester 5

Customer Relationship Management

3

Semester 5

Security Analysis and Valuation

3

Semester 5

Portfolio Management

3

Semester 5

Investment Marketing

3

Semester 6

Financial Derivatives

4

Semester 6

Commodities Market

4

Semester 6

Mutual Funds and Risk Management

5

Semester 6

Forex Management and Currency Derivatives

4

Semester 6

Merger and Acquisition

4

Total

36

Hospital Management

The Online BBA in Hospital Management focuses on hospital operations, medical records, health insurance, clinical law, and disaster management.

Semester

Subject

Credits

Semester 5

Medical Terminology

3

Semester 5

Hospital Operations Management

3

Semester 5

Medical Records Management

3

Semester 5

Inventory Control of Purchasing Management

3

Semester 5

Hospital and Health System

3

Semester 6

Health Insurance

4

Semester 6

Clinical Law and Medical Ethics

5

Semester 6

Disaster Management

4

Semester 6

Support, Utility, and Clinical Services

4

Semester 6

Analysis of Health Information

5

Total

37

Event Management

The Online BBA in Event Management focuses on event planning, marketing, licenses, sponsorship, logistics, and risk management.

Semester

Subject

Credits

Semester 5

Introduction to Event Management

3

Semester 5

Event Marketing Management

3

Semester 5

Human Resources in Event Management

3

Semester 5

Public Relation

3

Semester 5

Event Laws and Licenses

3

Semester 6

Event Logistics

4

Semester 6

Production and Sponsorship

5

Semester 6

Event Concept and Design

4

Semester 6

Special Events

4

Semester 6

Event Risk Management

4

Total

36

 

What Skills Does the Online BBA Syllabus Cover?

The online BBA syllabus at DY Patil University teaches you business step by step. You do not need any prior knowledge. Here is what you learn:

  • Communication: Upon starting Semester 1 of the Online BBA program, you will gain skills in effective emailing and report writing and be able to communicate your ideas to others.

  • Accounting: By taking courses in Basic Accounts and Cost and Management Accounting, you will learn how accounting is done in a company and how costs can be budgeted.

  • Interacting with people: You will study teamwork and collaboration in organizational behavior and human resource management. You will also learn about recruiting and maintaining employees in an organization.

  • Marketing: Marketing management, digital marketing, and e-commerce teach the marketing process in organizations. This covers how organizations attract customers and sell products through online marketing.

  • Leadership: You will learn about managing a team and handling conflicts and disagreements within that team. You will learn effective communication and negotiation skills as well.

  • Business law: Basic laws and contracts applicable to all businesses are taught in Legal Aspects of Business.

  • Project planning & startup: In Project Management, Entrepreneurship Development, and Small Business Management, you learn about planning a project. You also learn how to start and operate a small business.

  • Software & AI: You learn about using MS Excel, Tableau, and Power BI. These software tools assist in working with figures and data. During the first semester, there is a short PwC Academy module on using AI in business decision-making.

  • Specialization in your unique area: In your last two semesters, you choose one field and explore it thoroughly. This could be anything from marketing to Human Resources (HR), logistics, retail, finance, healthcare, or events.

  • Learning through doing: You solve case studies and assignments that represent real-life business challenges. Also, you attend live sessions with your lecturers and masterclasses.

Conclusion

The online BBA syllabus offered by DY Patil University includes management, economics, and accounts at the beginning, and people, marketing, law, and leadership in the latter part. In the final year, you get to choose any one out of eight specializations. Since the classes are recorded as well as live, you can cover the syllabus even while working or doing other things. All those who have cleared Class 12 with 40% or above marks can apply.

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